Monday, March 21, 2011

No Selling Required?

Another thing taught by some WWDB leaders was that there was no selling required. You could ask a prospect if they liked selling, and if they said no, you could say "great, this business is perfect for you". I would guess that most people do no enjoy selling things, and if you add in the spotty Amway reputation, then it makes it that much more difficult to move products to non IBO customers.

Some leaders simply taught the philosophy of buying from youself. That way you are moving volume but you don't have to get uncomfortable enough to go out and sell stuff. You just use your own goods each month and try to sponsor people who also want to buy from themselves and get others to do the same. I believe this method of business may border on illegal so it would likely be taught in smaller settings rather than on a major function stage.

Oddly enough, if you stop and think about this for a minute, in what business can anyone earn a nice living without selling a product or service? The answer is there are none, but some uplines trick their downline into thinking they can earn financial freedom from self consumption. I once asked my sponsor how Amway tracked our customer sales to determine who qualified for a bonus and my sponsor said not to worry about it since noone bothered to check. Imagine that?

While there are some IBOs who do sell some goods, I would think that anyone with significant products sales is a rare individual indeed. Looking back, many of my sales were to those who were probably more sympathetic to my cause than a genuine want or need for Amway products. This can be confirmed by the apparent relatively few ex IBOs who continue to buy Amway goods. If ex IBO sales were common, then Amway sales would coninue to skyrocket even if IBOs were dropping like flies.

No selling required? Beware!

1 comment:

  1. A MLM business without product sales to retail customers becomes a money-transfer scheme in the strictest sense. What's so repugnant about this in Amway is that they nearly boast about not selling product when the very defense that got them off the hook with the FTC in 1979 was pitching themselves as a retail sales business. Now they are seen as "too large to prosecute". Shameful.